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Save the Date: SULA 11.-12.10.2017

12.6.2017 klo 15:04

Save the Date: SULA - Sustainability and Love for Arts 11.-12.10.2017

The event page is now open, read more and get your ticket!



SULA - Sustainability and Love for Arts is a new event for creative work and business and it is organized for the first time on 11-12th October at the Cable Factory. The word SULA means ”melt” in Finnish and it describes the event’s goal to melt ideas into new forms of creative thinking and working. SULA professional festival will bring together the makers of art, creative entrepreneurs and their intermediaries and business support experts.

The theme of SULA are the stories of survival: how can an artist or creative person crystallize his talent into a sustainable way of livelihood?  The speakers in SULA conference will be central names of the global creative economy hub and business innovators and we’ll bring in inspiring case studies.

The organizers of SULA are Cable Factory, AVEK the Promotion Center for Audiovisual Production, City of Helsinki, Creative and Inclusive Finland funded by European Social Fund, the Art and Culture Professionals’ Trade Union TAKU ry and Creative lenses, funded by Creative Europe program. 


- The idea of SULA is to provide creative talents a space to meet peers and get new influences, but also to present their ideas to potential new partners. This is the first SULA, and we are aiming to continue and expand the event in the coming years”, says Kai Huotari, the managing director of Cable Factory.

SULA melts together a traditional business conference, pitching competition and advisory/financing services during one event, and is targeted to creative talents and businesses.

- Our goal is to create a similar forum for artistic, creative and culture talents as Slush, one of the globally leading startup and technology events, is for the tech-people, states Huotari.




SULA Clinic 11.10.2017

Advisory clinique for creative businesses operating in Finland. You can book meetings in beforehand from August 2017 on with listed specialist organizations. 

SULA Conference 12.10.2017 at 10am-4pm

The programme will be released soon.

  • SULA pitch 12.10.2017 at 10am-3pm

SULA Pitch, formerly known as CD2-competition run by AVEK, will host shortlisted group of participants. The 12 participants will be chosen according to their written applications.  These shortlisted companies are expected to attend the pitch training in 5-6th October in Helsinki. Registration opens in August 2017.

The training will be held by Sibylle Kurz, a seasoned teacher of pitching techniques, who has trained European creative professionals to pitch their ideas already over 20 years. The training will be carried out in English. The final competition will be held in English and the jury is international. The competition is targeted to Finnish creative companies.

  • TAKU Producer and Production of the Year

TAKU will give out the awards of Finnish Producer and Production of the year according to the organization’s traditions. Suggestions for nominee candidates with arguments can already be sent to: tuottajapaiva.fi/palkinnot/ehdota-palkintoa (until 28th September 2017). Name of the judge will be released later.

Time: 11.-12.10.2017
Venue: Cable Factory, Tallberginkatu 1, Helsinki, Finland
Who’s coming: Creative industry professionals, entrepreneurs and startups, artists, creative business developers


Conference tickets 11.-12.10.2017: 50 € (+ alv 24 %)
Student tickets 11.-12.10.2017: 30 € (+ alv 24 %)
Tickets can be purchased online in August 2017.

Contact Information:

Kiinteistö Oy Kaapelitalo / Cable Factory: Raine Heikkinen, raine.heikkinen(at)kaapelitehdas.fi
City of Helsinki, Creative and Inclusive Finland project: Taina Seitsara, taina.seitsara(at)hel.fi
TAKU ry: Vilja Byström, vilja.bystrom(at)taku.fi
AVEK & Producer of SULA: Kati Uusi-Rauva, kati.uusirauva(at)gmail.com, puh. 040 865 8738